Engineering trust for aerospace scale.

MYT operates in one of the world’s most demanding industries, serving aviation and aerospace clients where failure is not an option. From critical spare parts distribution to ground support and overhaul management, the company needed a brand that reflected its high reliability and international ambition as it prepared to scale.

We partnered with the Dubai based founders to build MYT from the ground up. From naming and brand identity to print systems, catalogs, marketing assets, digital design, development and go to market strategy, this foundational engagement shaped a brand that feels deeply industrial, globally credible and future ready from day one.

The design system was engineered for confidence. Geometric forms, a disciplined grid and a dark industrial palette of teal, graphite and white give the brand quiet authority. Typography is assertive yet controlled, designed to read clearly at any altitude. On digital screens motion is deployed with precision, subtle fades, sharp transitions and purposeful pacing guiding users through capabilities without distraction.

Today MYT stands as a high trust, low noise brand within a cluttered space. With a bold minimal identity and a tightly structured online presence, the company enters the aerospace sector with clarity and credibility. For Lazy Eight this was a model zero to one project, showing how deep industrial brands can signal innovation, trust and scale when design and strategy are aligned from the start.