Welcome to Lazy Eight, a design firm reimagined, sent back in time to transform brands into enduring cultural icons.
We design brands and digital products that trend massively at launch and are strategically positioned for robust perennial growth long after our work is done. We have enthusiastically sat at the lunch tables of pre-launch startups, established companies, and Fortune-500 companies.
In our view, beautiful visual design and technological excellence are inseparable, so you’re forgiven if you assumed we are just a dev shop based on the code we deploy. We are also obsessively forward-thinking and we employ data for our clients like it’s a cheat code.
Sound like a date? We would love to hear from you and see if we’re a match.
Since launching in 2016 in New Delhi, we have exported India’s creative genius to offices in New York and Detroit while serving over 350 global clients. As the fastest growing design studio from the largest marketplace on Earth, we know what it takes to stand out.
We are what the industry calls “full-stack,” meaning we build technically complex products (think Alan Turing with a LEGO set) and create addictively beautiful brand experiences at the same time. Did someone say something about walking and chewing gum?
Before we dive into any project, we partake in a little ritual known as the "Immersion Exercise." Think of it as a creative compass calibration where we identify your brand’s North Star and lay the creative groundwork for our collaboration.
While this exercise helps us get to know you and your goals, all of our clients have loved it as an opportunity to reflect on what their brand actually stands for. Good juju all around.
During this exercise, we cover:
Enter the realm of brand naming, where first impressions reign supreme and the right title can make or break an introduction. A top-notch name must be many things at once: unforgettable, a breeze to pronounce, an authentic embodiment of your brand's values and mission, and a magnetic force that keeps customers returning. During this exercise, we cover the following:
Ah, the harmonious marriage of brand and product. Every interaction presents an opportunity to showcase your brand's values, voice, and unique point of view. Fear not, for we can either conjure a brand identity from the depths of our creative cauldron or give an existing one a magical makeover. We consider the full panorama, discerning and designing how your brand looks, feels, sounds, and behaves. Behold our typical deliverables when embarking on a branding exercise:
We relish the opportunity to meld design and functionality in the physical realm. Being able to take your brand off of a screen and into the hands of users is an amazing engagement opportunity. It is a chance for customers to get to know you better above and beyond the product experience itself.
We create product packaging that's memorable, functional, and environmentally innovative. During this exercise, we cover the following:
The approach we take to designing digital products puts the user experience above all other considerations. This is not always obvious—as a business, you may have a goal for visitors to your website that is different from theirs. That is where great design comes in. We also believe that great design gives users something they did not know they wanted. We work with clients to create digital experiences that delight customers and leave them thinking “Wow, that was awesome” in addition to accomplishing your business goals.
Want a fun, quick example? Check out our 404 error page, which is usually something a user dreads. Our process and deliverables customarily entail the following:
Just like web UI/UX, a splendid app design will delight users while getting them to their objective while simultaneously advancing your business goals. We exceed industry standards in device compatibility, load times, and user accessibility. We have designed apps for “dumb” phones on 2G networks in rural India as well as the latest iPhone in the heart of Manhattan, even customizing the experience of each. No matter where your customer is, their experience will be a fast and responsive breath of fresh air. Our process and deliverables include:
First, kudos to you for diving into our seventh drop down menu of the services we offer. Here is a little easter egg for your efforts (a tool we built for internal note taking). You are obviously looking for some serious technical bona fides. Excellent…*cracks knuckles.*
Where most design shops are heavy on creative and light on backend implementation, we bring India’s best technical talent into our batcave to enable the creative work we produce. Some clients have hired us for our technical skill alone to fix work done by others, only to be blown away and go on to work with us on additional projects from scratch. We pride ourselves on our technical prowess and frequently deploy projects just for fun in order to keep our tools sharp. For example, we have been displeased with the security and reliability of existing CMS offerings, so we wrote our own. Our development stack lineup includes:
Welcome to our brand alchemy lab, where we craft digital growth potions that propel your customers to take up the banner and become enthusiastic champions of your brand. We acquired one of India’s best digital marketing firms, Dhasoo, to augment our own team, so we can confidently say we have one of the most capable marketing firms on Earth. Our deliverables typically cover:
Occasionally, we step in to bolster another company's existing team, adding a sprinkle of our magic to the mix. In such collaborations, we function as a versatile creative team leading internal projects, unique initiatives, and supporting the client's existing design and engineering departments. Part of the value that clients have gushed about is that we imbue their existing teams with many of the design principles that we worship at Lazy Eight so that even after the engagement is over, there is some Lazy Eight fairy dust left behind.
These kinds of partnerships typically involve long-term annual contracts with bespoke staffing, steering clear of project-based arrangements. They almost always arise out of previous project work. We love it when clients come back for a second helping.
We are a fully distributed and remote design studio and have been since 2016. We're also pseudonymous (had to spell check that one). Below is our real-time virtual design studio, where you can catch a glimpse of who's currently working, what they’re working on, and where they're beaming in from when this page loaded at .
Principal #3399ff
New Delhi
Working on: Strategy
#9999cc
Aleppey, India
Working on: Design
#ff0099
New Delhi, India
Working on: Operations
#e0000e
Hyderabad, India
Working on: Engagement Management
#669999
Ajmer, India
Working on: Design
#ffcc66
Belgaum, India
Working on: Motion
Principal: #bb8888
Ranchi, India
Working on: Design
#00bbaa
Pune, India
Working on: Design
#33cc55
Hyderabad, India
Working on: Growth
Associate: #cc99ee
Cochin, India
Working on: Design
#0033aa
Bantwal, India
Working on: Growth
#009999
New Delhi, India
Working on: Development
Principal: #cccc00
Cape Town, South Africa
Working on: Development
#ff6600
New Delhi, India
Working on: Development
Principal: #7777ee
Vadodra
Working on: Copy
#ff00ff
New Delhi, India
Working on: Design
Principal: #ff6666
New Delhi
Working on: Operations
#ff9966
Kolkata, India
Working on: Development
#aa00bb
New York City, USA
Working on: Sales
#99cc99
New Delhi, India
Working on: Accounts
#99cccc
New Delhi, India
Working on: Accounts
#77aaee
Hyderabad, India
Working on: Copy
#99cc88
Hyderabad, India
Working on: Growth
#00aabb
Bozeman, USA
Working on: Sales
When our team members are not busy with client projects, they work on their own design experiments, side hustles, and passions—and we support them. Since "labs" are a bit *meh*, we decided to create a virtual beach instead. Below you can peek into what beach projects our sloths are working on when this page loaded at .
#3399ff
New Delhi, India
Lab Project: Crumple
#9999cc
Aleppey, India
Lab Project: ATO
#e0000e
Hyderabad, India
Lab Project: Wildflowing
#bb8888
Ranchi, India
Lab Project: Sloth Font
#00bbaa
Pune, India
Lab Project: Lazy Link
#aa00bb
New York City, USA
Lab Project: Gigopost
#cc99ee
Cochin, India
Lab Project: ATO
#cccc00
Cape Town, South Africa
Lab Project: Lazy Link
#ff9966
Kolkata, India
Lab Project: Crumple
#00aabb
Bozeman, USA
Lab Project: The Planet School
We are honored to have been recognized by some of the sharpest eyes in the biz. While we love winning accolades, we are most proud of the praise from our clients. We pride ourselves on radical transparency with our clients and stand behind our process so confidently that we do something no other design firms do: we cap our fee. We keep working until the job is done.
“The Lazy Eight Team has been a delight to work with. In all cross-functional domains - design,*development, devops, etc that may be required during your project, they have highly competent principals. The initial time spent with them on scoping and requirements gathering yields compounding results during the course of the project. Because they understand the softer requirements like positioning, messaging, and tonality so well, the iterations and feedback loops become shortened and very precise. Is you are looking for a team which is easy to communicate with, my top recommendation will be Lazy Eight.
“The Lazy Eight team has been instrumental in developing our identity to be fun yet credible. They took their time to understand what the founders wanted and gave us several options / routes that we could go. They also understand web3 well and helped us position the brand to appeal to both financial professionals as well as crypto degens - which was one of our key requirements. We then worked closely with their team to develop the final brand and web design together - which made it feel like a partnership unlike any other.
“The Lazy Eight Team has been a delight to work with. In all cross-functional domains - design,*development, devops, etc that may be required during your project, they have highly competent principals. The initial time spent with them on scoping and requirements gathering yields compounding results during the course of the project. Because they understand the softer requirements like positioning, messaging, and tonality so well, the iterations and feedback loops become shortened and very precise. Is you are looking for a team which is easy to communicate with, my top recommendation will be Lazy Eight.
'Team Lazy Eight have been an incredible powerhouse of talent that grasped our very ethos and translated it seamlessly into pixel and word. It was a pleasure working with the team that pushed creative boundaries and always strived to go the extra mile. Not only did they surprise us with incredible design chops but they're equally good listeners and collaborators who were always either a phone call or Slack ping away. This is an agency that gets and sets the vibe, pure and simple, and I couldn't recommend them enough.'
We were impressed with the work done by the Lazy Eight team in creating our branding and website. The team's ability to understand the inputs and comprehend the perspective of the target audience was exceptional. In fact, much of the work presented was perfect in the first shot, which is a testament to their expertise and attention to detail. The branding and website developed by the Lazy Eight team has received a lot of positive feedback from CapFort's network.
We owe a big thank you to the team at Lazy Eight for their amazing work in helping us name, brand, and package Totdot. Their dedication and attention to detail have resulted in a fantastic outcome, and we're thrilled with the results. Their skills and innovative approach have helped us create a one-stop destination for children's clothing, toys, essentials, accessories, home decor, furnishings, and gifts. We're grateful for their contribution and look forward to our continued partnership! -
We owe a big thank you to the team at Lazy Eight for their amazing work in helping us name, brand, and package Totdot. Their dedication and attention to detail have resulted in a fantastic outcome, and we're thrilled with the results. Their skills and innovative approach have helped us create a one-stop destination for children's clothing, toys, essentials, accessories, home decor, furnishings, and gifts. We're grateful for their contribution and look forward to our continued partnership! -