Aereo®

Aereo represents the shift of drones from hardware to infrastructure. As aerial systems began powering land records, mining oversight, and national scale asset visibility, the category moved beyond devices to data platforms that must operate with government and enterprise level rigor. Founded at IIT Kanpur as Aarav Unmanned Systems, the company evolved into Aereo to reflect this expanded mandate.

The opportunity was to align the brand with that evolution. To move from campus born startup credibility to a platform identity that signals precision, trust, and readiness for global deployment. Infrastructure buyers evaluate differently, prioritising clarity, reliability, and system level thinking. The brand needed to be legible instantly in these rooms, without technical bravado or speculative futurism.

Our work focused on shaping a platform first identity designed to scale across use cases and geographies. Naming direction, identity system, motion language, and digital foundations were built together as a single, cohesive framework. Visual and interaction principles prioritised accuracy and control, ensuring the brand communicated operational readiness at a glance.

The result is a brand that reads as infrastructure rather than experimentation, capable of carrying deep technical credibility into new markets. For Lazy Eight, the engagement reinforced a consistent pattern. When product, narrative, and identity align with discipline from day zero, trust compounds faster and scale becomes easier to sustain.