Giving a venture firm the founder-first brand it deserved.

3one4 backs some of India’s most game-changing early-stage startups, yet its own brand still wore the suit-and-tie of old-school finance. The brief: design an identity that speaks to LPs and the product-obsessed founders they court, then carry it cleanly into decks, data rooms and day-to-day comms.

Lazy Eight delivered a rigorous-but-lively system. A tight grotesk, kinetic grid and deep carbon palette signal conviction; a pulse-line accent and micro-motion in UI cue momentum. Print templates put portfolio metrics front and centre, while the new site guides founders and funders through thesis, team and track-record in two clicks.

The result positions 3one4 as a design-forward partner—serious enough for institutions, product-centric enough for builders, future-proof for the next decade of Indian tech. A milestone project that set our playbook for branding modern VC funds.