3one4 Capital®
3one4 Capital®
Giving a venture firm the founder-first brand it deserved.
3one4 backs some of India’s most game-changing early-stage startups, yet its own brand still wore the suit-and-tie of old-school finance. The brief: design an identity that speaks to LPs and the product-obsessed founders they court, then carry it cleanly into decks, data rooms and day-to-day comms.
Lazy Eight delivered a rigorous-but-lively system. A tight grotesk, kinetic grid and deep carbon palette signal conviction; a pulse-line accent and micro-motion in UI cue momentum. Print templates put portfolio metrics front and centre, while the new site guides founders and funders through thesis, team and track-record in two clicks.
The result positions 3one4 as a design-forward partner—serious enough for institutions, product-centric enough for builders, future-proof for the next decade of Indian tech. A milestone project that set our playbook for branding modern VC funds.
Giving a venture firm the founder-first brand it deserved.
3one4 backs some of India’s most game-changing early-stage startups, yet its own brand still wore the suit-and-tie of old-school finance. The brief: design an identity that speaks to LPs and the product-obsessed founders they court, then carry it cleanly into decks, data rooms and day-to-day comms.
Lazy Eight delivered a rigorous-but-lively system. A tight grotesk, kinetic grid and deep carbon palette signal conviction; a pulse-line accent and micro-motion in UI cue momentum. Print templates put portfolio metrics front and centre, while the new site guides founders and funders through thesis, team and track-record in two clicks.
The result positions 3one4 as a design-forward partner—serious enough for institutions, product-centric enough for builders, future-proof for the next decade of Indian tech. A milestone project that set our playbook for branding modern VC funds.
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New Delhi · Dubai · New York City
New Delhi · Dubai · New York City
Career Opportunities: careers@lazyeight.design
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