Giving a venture firm the founder first brand it deserved.

3one4 backs some of India’s most influential early stage startups, yet its own identity still reflected the visual language of traditional finance. The firm wanted a brand that could speak with equal clarity to institutional LPs and product obsessed founders, while scaling cleanly across decks, data rooms and daily communication.

We built a system that balances rigor with momentum. A tight grotesk and kinetic grid establish clarity and discipline, while a deep carbon palette conveys conviction. Pulse line accents and subtle motion introduce energy without noise. Print and presentation templates bring portfolio metrics to the forefront, and the website guides founders and funders through thesis, team and track record in just a few steps.

The result positions 3one4 as a design forward investment partner. Serious enough for institutions, product centric enough for builders and built to stay relevant through the next decade of Indian technology. A milestone project that helped define our approach to branding modern venture capital firms.