A bootstrapped unicorn gets a play first identity.

Gameskraft reached unicorn scale without raising outside capital, powered by breakout titles like RummyCulture and Gamezy, yet the brand still carried the look and feel of its early startup years. Leadership wanted an identity that could scale from India to the world and stay sharp through the next decade of launches.

We responded with a system built around pure play. The monogram abstracts the universal play triangle into a minimal mark that works as controller button, app icon and esports badge in one. A neon on graphite palette, compressed type and velocity led motion cues give the brand the futurism gamers expect while avoiding the clichés that dominate the category.

Every asset was engineered for modular growth. Tested logo lock ups for new studios, tokenised colour ramps for genre sub brands and Lottie files built to drop directly into Unity splash screens. The outcome is a high performance identity for a high growth, bootstrapped giant, ready to anchor Gameskraft’s next wave of global releases.