A bootstrapped unicorn gets a play-first identity.

Gameskraft hit the billion-dollar mark with zero outside capital—powered by titles like RummyCulture and Gamezy—but the brand still wore its early-startup clothes. Leadership asked for an identity that could scale from India to the world and stay crisp for the next decade of launches.

Lazy Eight answered with a play-centric system. The monogram abstracts the universal “play” triangle into a sleek, minimal mark that reads as controller button, app icon and esports badge all at once. A neon-on-graphite palette, compressed type stack and velocity-driven motion cues give the brand the futurism gamers expect without slipping into cliché.

Every asset was built for modular growth: unit-tested logo lock-ups for new studios, tokenised colour ramps for genre sub-brands, Lottie files that plug straight into Unity splash screens. The result is a high-performance identity for a high-growth, bootstrapped giant—ready to anchor Gameskraft’s next wave of global releases.