EVOO®

Evoo built its reputation in Delhi through confident food, warm rooms, and evenings that felt communal rather than performative. As momentum grew and the restaurant went on to win Italian Restaurant of the Year, the opportunity shifted. From running a loved local destination to shaping an India grown fine casual Italian brand capable of expanding into new cities without losing the character that defined its earliest nights.

The mandate was to elevate without erasing warmth. Italian dining often splits between rustic familiarity and formal fine dining. Evoo needed to occupy the middle with conviction, feeling refined but approachable, scalable without becoming generic, and flexible enough to support future formats and concepts without repeated reinvention.

Our work focused on refining the positioning and translating it into a cohesive brand system. Rustic authenticity was balanced with modern restraint through a grounded colour palette, textured typography, and subtle motion cues that referenced kitchen energy rather than theatrical luxury. The system was designed to extend naturally across menus, signage, interiors, and adjacent concepts, keeping each expression connected rather than copied.

The result is a hospitality brand that presents with the confidence of a global fine casual Italian while preserving the warmth that made it resonate locally. For Lazy Eight, the engagement reinforced a core hospitality principle. Elevation works best when it amplifies what people already love, rather than replacing it.