Landing a moon shot in the world’s busiest corridor.

Hyperloop One promised near thousand kilometre per hour travel. India offered the population, scale and political will to leapfrog conventional rail. But before steel could meet soil, the vision needed cultural fluency, public trust and policy momentum shaped for a nation of over a billion people.

We became the on ground translator. Working with Hyperloop’s US leadership, we rebuilt the narrative for India. The story shifted from Silicon Valley science fiction to next generation freight, jobs and carbon relief for the Mumbai Pune corridor and beyond. Regional storytelling, Hindi and Marathi explainer films and India specific cost benefit decks reframed the technology as a solution for today rather than a gadget from tomorrow.

The remit expanded quickly. Stakeholder maps, white papers for NITI Aayog, media toolkits for state governments and UX prototypes showing ticketing and freight portals in local languages. We sat inside joint task force discussions alongside urban planning firms and shaped the talking points that reached cabinet tables.

The result was clear. Hyperloop One secured MoUs with Maharashtra and Andhra Pradesh, initiated feasibility studies and pushed ultra high speed transit into mainstream Indian headlines for the first time. A project where brand design, public policy and engineering ambition had to move in sync, and where localisation turned a US born idea into a plausible Indian future.