Turning high school into a living, planet sized lab.

Planet School throws out the traditional classroom playbook. No tuition, no desks, no standardized tests. A term might unfold on a refitted schooner, in a forest micro community or inside an urban innovation lab. Students do not just study the world; they prototype it.

We joined at day zero as the brand was preparing to launch in North America. This was pure zero to one work. Brand an institution that refuses to look, feel or teach like one. The mandate was clear. Make parents curious, make teens restless to enroll and make educators rethink what a school can be.

The identity leans into playful rebellion. Retro futurist iconography meets neon accents and wide tracked headlines that feel part NASA patch, part skate sticker. A flexible badge system tags each campus whether schooner, forest or city so new learning environments can plug in without ever needing a rebrand.

The brand expanded into tools that made the model real. Syllabus decks, motion stingers, merch kits and field study passports that students stamp after each challenge sprint. A headless CMS powers curriculum pages so the digital experience stays as dynamic as the classrooms themselves.

Planet School now recruits globally. It stands as proof that when audacious education meets audacious design, teenagers will put their hands up to solve real world problems at 16. It also marks a flag planted in North America for Lazy Eight and a reminder that our best work often begins where the brief sounds impossible.