Turning high school into a living, planet-sized lab.

Planet School rips up the classroom rulebook: no tuition, no desks, no bubble tests. One term might unfold on a refitted schooner, the next in a forest micro-community or an urban innovation lab. Students don’t just study the world, they prototype it.

Lazy Eight joined at day zero. North America was our newest beach-head, and this was peak zero-to-one: brand an institution that refuses to look, feel or teach like one. The mandate—make parents curious, teens restless to enrol and educators rethink the job.

The identity leans into playful rebellion. Retro-futurist icon sets meet punchy neons and wide tracking; headline type feels part NASA patch, part skate sticker. A flexible badge system tags each campus—schooner, forest, city—so new learning environments snap in without a rebrand.

Brand spilled into tools: syllabus decks, motion stingers, merch kits, even the field-study passports students stamp after each challenge sprint. A headless CMS keeps the curriculum pages as dynamic as the classrooms they describe.

Planet School now recruits globally, proof that when audacious education meets audacious design, teenagers will sign up to solve real-world problems at 16. For Lazy Eight, it’s a flag planted in North America—and a reminder that our best work starts where the brief sounds impossible.