Hiraco Realty®

Hiraco Group has built decades of trust through precision-led businesses spanning diamond manufacturing and large-scale solar infrastructure. As the group entered India’s premium residential real estate market, the challenge was not diversification alone. It was to create a brand that could stand independently in a crowded category while carrying the quiet authority of a sixty-year legacy.

The mandate was to build a zero-to-one real estate brand that felt contemporary and future-ready without borrowing tired category cues. The system needed to communicate clarity, craftsmanship, and engineering rigour, resonate equally with investors and buyers, and remain flexible as new projects, geographies, and formats came online.

Our work focused on translating legacy into a modern operating system. Strategy defined a core promise anchored in craft and future-proof engineering, distilled into a single emblem that signals both progress and permanence. The identity was designed to cascade cleanly across print, digital, investor materials, construction sites, and on-site wayfinding, supported by a modular digital platform built to scale without redesign.

The result is a confident, stand-alone real estate brand rooted in heritage and oriented toward tomorrow’s skylines. For Lazy Eight, the engagement reinforced a consistent principle: when legacy is translated with restraint, it becomes a competitive advantage rather than a constraint.