Cellular-level longevity, designed to travel.

A brother-sister duo with pharma roots set out to make cutting-edge longevity science feel effortless. Their first move: NMN-based formulas delivered through patented carriers that the body actually absorbs. The launch market was India, but the ambition from day one was Mumbai ↔ New York ↔ Berlin.

Lazy Eight joined at whiteboard stage and ran the full zero-to-one playbook—name, narrative, identity, pack grid, UI/UX, go-to-market. The system had two jobs: translate dense biochemistry into instant trust and scale cleanly across geographies.

Visuals stay restrained and modern: a spruce-green core palette signals renewal; precise sans type and micro-grid layouts channel clinical clarity. Packs stand tall in both pharmacy lightboxes and lifestyle shelves, while the Shopify build turns complex science into three-click subscription flows.

Even pre-launch we road-tested copy, claims and ad variants with North-American audiences, wiring GTM and performance dashboards so the brand could fire in multiple time zones from day one.

VaraLife is now rolling out in India with the paperwork ready for the U.S. and E.U.—proof that a wellness startup can be born in Mumbai yet speak a global design language from its very first capsule.