A skin first makeup brand built to glow quietly.

Dream Beauty was created for people who want makeup to feel like themselves, not like a performance. Instead of spotlight product language, the brand set out to champion breathable, skin loving formulas and everyday ease, guided by softness, care, and a quieter kind of confidence.

Lazy Eight joined at the foundational stage to shape the narrative and build the full brand system. We developed a visual language inspired by celestial light and calm restraint, then carried it through identity, packaging architecture, and art direction across the range. From shade naming and typographic hierarchy to material finishes and layout logic, the system was designed to feel premium, modern, and emotionally fluent while staying clear at shelf and in hand.

Digital brought the world to life. We designed the web experience as a commerce first editorial space, pairing product clarity with motion that feels weightless and luminous. Micro interactions, transitions, and UI patterns were built to support fast discovery and effortless purchase while reinforcing Dream Beauty’s core promise of quiet glow, from universe to you.

Dream Beauty launched with a complete skin first catalogue across face, eyes, and lips, introducing a new era of minimal, everyday wear glam in India.