Protein powered hydration for a new energy India.

India faces some of the world’s highest rates of protein deficiency, yet most products feel medicinal or built for gym culture. Babson classmates Shivam Chawla and Chaitanya Tulysan wanted something different. Supr Water is their answer, a grab and go protein drink designed to make wellness feel effortless and enjoyable.

We joined before the name existed. From there we ran the full zero to one program including naming, positioning, identity, pack architecture, Shopify stack and the complete growth model. The direction was clear. Bright, youthful and functional. Visuals lean into saturated gradients and crisp typography, keeping the science visible without turning preachy. On shelf, the packs cut through a field of beige competitors. Online, macros and BCAAs become swipe friendly micro stories built for quick understanding.

Six months after launch Supr Water cleared a 20 crore run rate and seeded nationwide retail. More than a drink, it signals a shift toward functional hydration in India’s wellness boom. For us it is the classic Lazy Eight build. First time founders, a consumer product with real impact and a brand engineered to scale from the first bottle opened.