Supr Water shelf visuals with vibrant bottle line-up and branded fridge display in retail setting
Supr Water shelf visuals with vibrant bottle line-up and branded fridge display in retail setting
Supr Water logo printed boldly on black hoodie for lifestyle-led brand storytelling
Supr Water logo printed boldly on black hoodie for lifestyle-led brand storytelling
Supr Water logo on athletic wear, promoting functional health in an urban lifestyle context
Supr Water logo on athletic wear, promoting functional health in an urban lifestyle context
Supr Water shelf visuals with vibrant bottle line-up and branded fridge display in retail setting
Supr Water logo printed boldly on black hoodie for lifestyle-led brand storytelling
Supr Water logo on athletic wear, promoting functional health in an urban lifestyle context

Supr Water®

Supr Water®

Protein-powered hydration for a new-energy India.

India battles the world’s highest rate of protein deficiency, yet most solutions feel medicinal or male-gym centric. Babson classmates Shivam Chawla and Chaitanya Tulysan wanted a fix that tasted like fun, not sacrifice. Supr Water is their answer: a grab-and-go protein drink that makes wellness as easy as cracking a cap.

Lazy Eight joined pre-name. We ran the full zero-to-one playbook—naming sprint, positioning, identity, pack grid, Shopify stack, growth model. The brief: bright, youthful, functional. Visuals burst with saturated gradients and crisp type, keeping the science badge visible but never preachy. Shelf packs pop against beige competitors; the site turns macros and BCAAs into swipe-friendly micro-stories.

Six months post-launch Supr Water cleared a ₹20 Cr run-rate (~USD $2M) and seeded nationwide retail. More than a drink, it flags a shift toward functional hydration in India’s wellness boom. For us it’s the textbook Lazy Eight build: first-time founders, consumer good with real impact, brand engineered to scale from day one.

Protein-powered hydration for a new-energy India.

India battles the world’s highest rate of protein deficiency, yet most solutions feel medicinal or male-gym centric. Babson classmates Shivam Chawla and Chaitanya Tulysan wanted a fix that tasted like fun, not sacrifice. Supr Water is their answer: a grab-and-go protein drink that makes wellness as easy as cracking a cap.

Lazy Eight joined pre-name. We ran the full zero-to-one playbook—naming sprint, positioning, identity, pack grid, Shopify stack, growth model. The brief: bright, youthful, functional. Visuals burst with saturated gradients and crisp type, keeping the science badge visible but never preachy. Shelf packs pop against beige competitors; the site turns macros and BCAAs into swipe-friendly micro-stories.

Six months post-launch Supr Water cleared a ₹20 Cr run-rate (~USD $2M) and seeded nationwide retail. More than a drink, it flags a shift toward functional hydration in India’s wellness boom. For us it’s the textbook Lazy Eight build: first-time founders, consumer good with real impact, brand engineered to scale from day one.

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New Delhi · Dubai · New York City

New Delhi · Dubai · New York City

Career Opportunities: careers@lazyeight.design

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