Supr Water®

Supr Water entered a nutrition market defined by extremes, where protein products are either clinical or gym-centric, leaving everyday consumers underserved. Conceived as protein-powered hydration for daily life, the opportunity was to build a functional beverage that feels modern, accessible, and habit-forming rather than niche or performative.

The mandate was to establish credibility without heaviness. Protein and BCAAs demand trust and clarity, but the brand could not feel like a supplement. As a zero-to-one product, the system needed to work across crowded retail shelves, fast-scrolling mobile screens, and investor conversations, while being designed to scale from day one.

Our work focused on building the brand end to end as a single integrated system. Naming, positioning, identity, packaging architecture, Shopify experience, and growth foundations were developed together. The visual language balanced brightness and energy with functional clarity, keeping science visible without becoming preachy, and translating nutrition into fast, intuitive decision-making cues.

The result was a functional hydration brand engineered for rapid adoption and repeat behaviour, able to scale quickly without losing coherence. For Lazy Eight, the engagement reinforced a familiar pattern: when consumer brands are built with clarity, speed, and system-level thinking from the start, scale follows naturally.