Designing India’s next generation of EVs.

Simple Energy set out to build more than an electric scooter. The ambition was to redefine Indian mobility with greater range, sharper engineering and a quieter, cleaner footprint. We joined at day zero, working directly with the founders and industrial design team to create a brand and digital ecosystem that could scale from first prototype to an entire future line up.

Identity came first. A lightning shaped S mark signals speed and stored energy, paired with a custom tech leaning grotesk and a black on white palette that sits comfortably in both pit lane and app store. From there we mapped dashboard UI, OTA update flows and concept renders for next generation battery systems, ensuring that every touchpoint, from tank badge to touchscreen to website, shared one design vocabulary.

The result is a brand engineered for forward motion. A system built to grow with the hardware and carry Simple Energy from the streets of India into the global EV conversation. Proof that when strategy, product and design sprint together, the future arrives a little faster.