Making a drink that hits like a meme.

Typo set out to build more than a beverage brand. The goal was to create something that lived natively in swipe culture, a brand that behaved like a looping GIF rather than a static label. From idea stage, Lazy Eight partnered on the full zero to one sprint, spanning identity, motion language, website and content systems.

The website became the primary stage. Scroll interactions punctuate bold colour blocks, fluid typography flexes with rhythm and tempo, and micro interactions land like reaction stickers. Every element was designed to be screen grab ready, instantly shareable and engineered for attention within feeds and stories.

Beyond the site, we built a meme coded toolkit. Stickers, liquid gradients, expressive type and motion presets were designed to plug seamlessly into drops, reels and retail activations without slowing momentum or requiring constant creative intervention.

The result is a brand that performs as loudly as it looks. Typo earned multiple CSS Design Awards for Best Innovation, Best UI and Best UX, while building a Gen Z following that drinks the product and amplifies the brand in equal measure. Proof that expressive digital design can drive both culture and conversion at the same time.