Making a drink that hits like a meme.

Typo didn’t want another “refreshing beverage” badge; it wanted a living GIF of a brand—built for screens, stories and swipe-culture Gen Z. Lazy Eight joined at idea stage and ran the whole zero-to-one sprint: identity, motion language, web, content playbook.

The website became the stage. Scroll triggers punctuate loud color blocks, fluid type flexes with BPM-style tempo, micro-interactions pop like reaction stickers. Every element is screen-grabbable, post-able, FOMO-bait by design.

Beyond the site we dropped a meme-coded toolkit: irreverent stickers, liquid gradients, fluid typography and motion presets that plug into drops, reels and retail activations without a creative bottleneck.

Outcome: multiple CSS Design Awards—Best Innovation, Best UI, Best UX—and, more important, a Gen Z fan base that drinks the product and reposts the brand in equal measure. Proof that expressive digital design can move cans off shelves and rack up hardware at the same time.