A Web3 venture brand that reads tomorrow

When Seoul based Hashed, one of the world’s largest Web3 funds, decided to make a long term commitment to India, the team needed more than a regional outpost. They wanted a standalone identity that felt native to the subcontinent while remaining fluent in global crypto culture. Lazy Eight was brought in to shape that next chapter.

The strategy centred on a simple principle. Build blocks, not buzz. The mark merges the logic of a hashtag with a block grid, creating shorthand for on chain infrastructure and community signal. A restrained monochrome palette sets the stage for a single infra red accent, while modular grids and numeric typography reference block heights and network metrics. Motion is understated but persistent, interfaces hover, decks breathe and reports paginate with the cadence of a living ledger.

Digital execution matched the thesis. A headless Gatsby build delivers sub second load times on tier two networks, surfaces on chain metrics in real time and scales seamlessly from deal memos to ecosystem research. Design tokens cascade across investor decks, publications and event environments, keeping the system coherent whether it appears at a global conference or a local hacker house.

Today Hashed Emergent reads as a forward looking Web3 platform rather than a traditional venture arm. Minimal, modular and always evolving, the brand mirrors the ecosystem it backs and signals a fund built for what comes next.