Nom Nom Milk bottle lineup with wraparound illustrated landscape across SKUs
Nom Nom Milk bottle lineup with wraparound illustrated landscape across SKUs
Glass bottle neck with minimalist black seal and handwritten batch code
Glass bottle neck with minimalist black seal and handwritten batch code
Refrigerator shelf stocked with aligned Nom Nom bottles forming pastoral panorama
Refrigerator shelf stocked with aligned Nom Nom bottles forming pastoral panorama
Nom Nom Milk bottle lineup with wraparound illustrated landscape across SKUs
Glass bottle neck with minimalist black seal and handwritten batch code
Refrigerator shelf stocked with aligned Nom Nom bottles forming pastoral panorama

NomNom®

NomNom®

Proving “quiet milk” can be a market-maker.

NomNom started as a white-board vow: deliver milk that’s traceable, minimally processed and free of marketing noise. In a category awash with loud claims, the founders wanted a brand that whispered integrity and still moved volume.

Lazy Eight joined at scratch-stage. We named it, framed the story, drew the mark and engineered every touch-point—pack, site, shelf talker, investor deck. The identity is calm on purpose: a muted palette, rural-modern word-mark and a line-drawing panorama that spans bottles so a full pastoral scene appears only when the fridge is stocked—a quiet reward for the conscious buyer.

Digital stays just as restrained. Ingredient trace, farm-day logs and one-tap reorder sit on a whitespace-rich UI that feels more field journal than e-commerce.

The clarity landed fast. Within months NomNom was acquired by a major FMCG player—proof that in a shouty dairy aisle, precision-made simplicity can be the loudest brand move of all.

Proving “quiet milk” can be a market-maker.

NomNom started as a white-board vow: deliver milk that’s traceable, minimally processed and free of marketing noise. In a category awash with loud claims, the founders wanted a brand that whispered integrity and still moved volume.

Lazy Eight joined at scratch-stage. We named it, framed the story, drew the mark and engineered every touch-point—pack, site, shelf talker, investor deck. The identity is calm on purpose: a muted palette, rural-modern word-mark and a line-drawing panorama that spans bottles so a full pastoral scene appears only when the fridge is stocked—a quiet reward for the conscious buyer.

Digital stays just as restrained. Ingredient trace, farm-day logs and one-tap reorder sit on a whitespace-rich UI that feels more field journal than e-commerce.

The clarity landed fast. Within months NomNom was acquired by a major FMCG player—proof that in a shouty dairy aisle, precision-made simplicity can be the loudest brand move of all.

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New Delhi · Dubai · New York City

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