Proving “quiet milk” can be a market-maker.

NomNom started as a white-board vow: deliver milk that’s traceable, minimally processed and free of marketing noise. In a category awash with loud claims, the founders wanted a brand that whispered integrity and still moved volume.

Lazy Eight joined at scratch-stage. We named it, framed the story, drew the mark and engineered every touch-point—pack, site, shelf talker, investor deck. The identity is calm on purpose: a muted palette, rural-modern word-mark and a line-drawing panorama that spans bottles so a full pastoral scene appears only when the fridge is stocked—a quiet reward for the conscious buyer.

Digital stays just as restrained. Ingredient trace, farm-day logs and one-tap reorder sit on a whitespace-rich UI that feels more field journal than e-commerce.

The clarity landed fast. Within months NomNom was acquired by a major FMCG player—proof that in a shouty dairy aisle, precision-made simplicity can be the loudest brand move of all.