Moving at the speed of India.

Trade India helped digitise Indian B2B long before digital first became shorthand. By 2019 the platform still commanded strong recall, but the brand language felt rooted in an earlier internet era. The brief was clear. Retain the iconic name and equity, while rebuilding everything else to move at the pace of the SMEs it serves.

We anchored the transformation around a single idea. Moving at the speed of India. The identity system follows motion as its organising principle. A high energy scarlet grounds the palette, cut with kinetic yellows drawn from highway reflectors. The wordmark flexes seamlessly from favicon to hoarding, while bold geometric forms reference flyovers, freight corridors and fibre networks. Photography leans into velocity, motion blurred roads, turbine palettes and a new visual shorthand for Indian enterprise marked by a single bindi pixel of Trade India orange.

Product experience evolved alongside the brand. Search, filtering and RFQ flows were rebuilt for one hand mobile use. A streamlined Quick Book flow turns browse to order in under a minute. Content modules adapt by region and sector, ensuring relevance whether the user is a shoe exporter in Agra or a turbine supplier in Coimbatore.

Today Trade India presents as a modern marketplace built for constant movement. A twenty eight year pioneer that looks, reads and converts like a platform born in the 2020s, with its iconic red intact and its engine completely rebuilt.