Giving a heritage fashion house a luxury digital stage

Sabyasachi is India’s benchmark for craft-driven couture. When the house decided to debut Sabyasachi Jewelry, the brief was blunt: treat it as an evolution, not an off-shoot. The launch needed the same obsessive detail that defines the flagship label.

Their in-house team already owned the visual drama—set design, photography, art direction. Lazy Eight’s job was to translate that magic into a digital experience that felt as handcrafted as the jewels themselves. We handled the architecture: experience strategy, UI/UX system, motion language, and full-stack build.

Think jazz session, not assembly line. Their creatives set the melody; we supplied structure, tempo and clean riffs in code. Micro-interactions echoed the weight of gold, scroll states revealed pieces like a runway walk, and performance budgets kept load times luxury-light.

The launch site delivers a gallery-grade canvas where heritage meets modern luxury. Sabyasachi Jewelry now lives online with the same conviction it carries in-store—a new chapter for a brand that already writes India’s style history.