Istaka product catalog and tile sample sheets designed with tactile, minimalist grid system
 Istaka product catalog and tile sample sheets designed with tactile, minimalist grid system
Debossed black brand box showing texture-forward packaging concept
Debossed black brand box showing texture-forward packaging concept
 Retail kit with kraft-lined box and bold typographic inserts for on-site installer experience
 Retail kit with kraft-lined box and bold typographic inserts for on-site installer experience
 Istaka product catalog and tile sample sheets designed with tactile, minimalist grid system
Debossed black brand box showing texture-forward packaging concept
 Retail kit with kraft-lined box and bold typographic inserts for on-site installer experience

Istaka®

Istaka®

Tiling the outdoors with brand-level ambition.

The brief: take an overlooked commodity—outdoor tiles—and turn it into India’s next design-led materials brand. Istaka’s founders came in clear-eyed: don’t join the category, redefine it.

Lazy Eight ran the full zero-to-one sprint. Naming that hits like stone on stone, an identity grid that borrows from paving joints, and a texture-forward palette that you can almost feel through the screen. Every touch-point echoes material honesty—debossed business cards, grain-rich brochures, kraft-lined shipping boxes.

Digital had to match the heft. We built a web app, not a brochure: thousands of SKUs, real-time filtering, AI-powered colour matching, spec-sheet downloads in two taps, and a headless CMS that feeds ops as cleanly as it feeds design inspiration.

Today Istaka reads less like a tile vendor and more like an outdoor-surface authority. A challenger brand engineered to lead—where tactile craft meets tech infrastructure and proves that even stone can move fast.

Tiling the outdoors with brand-level ambition.

The brief: take an overlooked commodity—outdoor tiles—and turn it into India’s next design-led materials brand. Istaka’s founders came in clear-eyed: don’t join the category, redefine it.

Lazy Eight ran the full zero-to-one sprint. Naming that hits like stone on stone, an identity grid that borrows from paving joints, and a texture-forward palette that you can almost feel through the screen. Every touch-point echoes material honesty—debossed business cards, grain-rich brochures, kraft-lined shipping boxes.

Digital had to match the heft. We built a web app, not a brochure: thousands of SKUs, real-time filtering, AI-powered colour matching, spec-sheet downloads in two taps, and a headless CMS that feeds ops as cleanly as it feeds design inspiration.

Today Istaka reads less like a tile vendor and more like an outdoor-surface authority. A challenger brand engineered to lead—where tactile craft meets tech infrastructure and proves that even stone can move fast.

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New Delhi · Dubai · New York City

New Delhi · Dubai · New York City

Career Opportunities: careers@lazyeight.design

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