Tiling the outdoors with brand level ambition.

Istaka set out to transform an overlooked commodity into a design led materials brand. The founders were clear from the start. This was not about joining the outdoor tile category but redefining it with clarity, craft and authority.

We led the brand from zero to one. The name lands with weight and permanence, while the identity system draws directly from paving logic and joint patterns. A texture forward palette brings material honesty to every surface. From debossed business cards and grain rich brochures to kraft lined shipping boxes, each touchpoint reinforces tactility and substance.

Digital needed to carry the same rigor. We built a product platform rather than a brochure site. Thousands of SKUs are navigable through real time filtering, AI driven colour matching and fast access to spec sheets. A headless CMS powers both operational workflows and inspiration led browsing, allowing the brand to scale without friction.

Today Istaka presents as an outdoor surface authority rather than a tile supplier. A challenger brand built to lead, where tactile craft meets technical infrastructure and proves that even stone can move with speed.