Making next-gen prosthetics a human right, not a luxury.

InstaLimb was born in Japan with a simple, radical premise: 3-D-print prosthetic legs so affordably and precisely that the 53 million amputees worldwide can walk again without waiting years or raising fortunes. Founder Yutaka Tokushima fused advanced socket design with on-site scanning to cut both cost and fitting time to a fraction of legacy systems.

Lazy Eight joined at zero-to-one stage to build a brand equal parts precision and empathy. We reframed the narrative from “affordable prosthetic” to “human-first mobility,” then designed an identity that moves. The mark echoes InstaLimb’s ball-and-socket mechanism; a graphite-to-warm-peach palette balances clinical clarity with human warmth. Packaging, print kits and clinician manuals share the same modular grid, ready for pop-up labs from Tokyo to Nairobi.

Digital carries the story further. Immersive videos and micro-animations show limb scanning, print layering and the first confident steps, while UX flows guide clinicians through ordering and patients through after-care in two taps. A global-ready CMS lets InstaLimb localise content and compliance docs as new markets open.

Today InstaLimb stands as a beacon of accessible med-tech—proof that advanced engineering can travel with a humanitarian passport. For Lazy Eight it was more than a brand build; it was helping a mission walk onto the world stage.