Proving a government app can feel like world-class fintech.

The National Pension Scheme is India’s default retirement rail, trusted by millions yet hobbled by legacy UX: dense forms, jargon walls, taps that went nowhere. With a digital-first population surging, the experience had to catch up.

Lazy Eight partnered with Protean on a ground-up reboot. This wasn’t cosmetic; it was population-scale service design. We mapped actual user behaviour, tore out surplus steps and rebuilt every flow around clarity and confidence. Jargon became plain language. Modular UI components and gentle micro-animations guided users through decisions that once felt cryptic.

The new NPS app shipped with polished fintech gloss fast loads, biometric entry, live dashboards and accessibility baked in for older savers. Result: app-store ratings jumped, support calls fell and millions now manage retirement savings with the ease of checking a wallet balance.

For us, NPS is proof that good design and thoughtful tech can upgrade public infrastructure for an entire nation, not just a brand’s bottom line.