LAZY EIGHT® + SIMPLE ENERGY

LAZY EIGHT® + SIMPLE ENERGY

LAZY EIGHT® + SIMPLE ENERGY

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Simple Energy: Branding
Simple Energy: Branding

SIMPLE ENERGY - BRAND ROOT

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Instalimb : Branding, Web UIUX Design
Instalimb : Branding, Web UIUX Design

SIMPLE ENERGY - BRAND APPLICATION

/002

ABOUT SIMPLE ENERGY ™


SIMPLE ENERGY IS LEADING THE REVOLUTION IN EV MOBILITY WITH A FOCUS ON LOCAL ENGINEERING AND DESIGN. THROUGH IMPROVEMENTS IN BATTERY EFFICIENCY FOR LONGER RIDES AND ENHANCING DESIGN FOR SUPERIOR PERFORMANCE, THEY AIM TO BECOME ONE OF THE STALWARTS IN ADDRESSING TRANSPORTATION CHALLENGES IN INDIA.

Simple Energy: Branding
Simple Energy: Branding

SIMPLE ENERGY - BRAND APPLICATION

/003

Simple Energy: Branding
Simple Energy: Branding

SIMPLE ENERGY - RENDER

/004

Simple Energy: Branding
Simple Energy: Branding

SIMPLE ENERGY - BRAND APPLICATION

/005

OBJECTIVE


WE LOVE FUTURE-FORWARD BRANDS. SO WHEN SIMPLE ENERGY APPROACHED US, WE LAPPED IT UP. OUR OBJECTIVE WITH SIMPLE ENERGY WAS TO CREATE A FUTURE-PROOF BRAND SYSTEM THAT RESONATES ACROSS ALL FACETS OF THEIR BUSINESS. THIS ENCOMPASSED NOT ONLY THEIR PRODUCTS BUT ALSO EXTENDED TO BRAND ELEMENTS SUCH AS THEIR MANUFACTURING FACILITIES AND THE UI FOR IN-VEHICLE DASHBOARDS. THE CHALLENGE WAS TO ENCAPSULATE SIMPLE ENERGY'S VISION OF DISRUPTING THE INDIAN MOBILITY MARKET WHILE MAINTAINING A STRONG FOCUS ON THEIR CORE VALUES OF SIMPLICITY, INNOVATION, AND SUSTAINABILITY.


Simple Energy: Branding
Simple Energy: Branding

SIMPLE ENERGY - BRAND APPLICATION

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Simple Energy: Branding
Simple Energy: Branding

SIMPLE ENERGY - BRAND COLLATERAL

/007

Simple Energy: Branding
Simple Energy: Branding

SIMPLE ENERGY - RENDER

/008

RESULT


SIMPLE ENERGY'S REFRESHED BRAND FEATURES AN 'S' SYMBOL, COMBINING THEIR NAME WITH A LIGHTNING BOLT MOTIF TO REPRESENT ELECTRICITY. THE DESIGN, WITH SOFTENED CORNERS, BALANCES MODERNITY AND DYNAMISM. THE WORD 'SIMPLE' IS EMPHASISED IN A CUSTOM, FUTURISTIC FONT, COMPLEMENTED BY A MINIMALIST BLACK, WHITE, AND GRAYSCALE PALETTE, ENHANCING THE 'S' SYMBOL'S VISIBILITY AND APPEAL. WE BELIEVE THE RESULT OF THIS BRAND SYSTEM EXERCISE NOW POSITIONS SIMPLE ENERGY AS A SERIOUS PLAYER IN THE ELECTRIC VEHICLE SECTOR, SHOWCASING ITS INNOVATIVE APPROACH TO FUTURE MOBILITY.

Simple Energy: Branding
Simple Energy: Branding

SIMPLE ENERGY - RENDER

/009

Simple Energy: Branding
Simple Energy: Branding

SIMPLE ENERGY - RENDER

/010

TESTIMONIAL


"THEIR FUTURE-PROOF BRAND SYSTEM AND THE ICONIC 'S' SYMBOL PERFECTLY ENCAPSULATE OUR COMMITMENT TO MODERNITY AND CLEAN MOBILITY. THE MINIMALIST COLOUR PALETTE AND FUTURISTIC TYPOGRAPHY HAVE DISTINCTIVELY ELEVATED OUR BRAND IN THE ELECTRIC VEHICLE SECTOR. THANKS TO THE TEAM, OUR BRAND NOW STANDS OUT FOR ITS SIMPLICITY AND INNOVATION, SIGNIFICANTLY ENHANCING OUR MARKET PRESENCE."



AMIT KANUGO

CREATIVE LEAD, SIMPLE ENERGY.



LAZY EIGHT® + SIMPLE ENERGY

LAZY EIGHT® + SIMPLE ENERGY

/ 00387

Simple Energy: Branding

SIMPLE ENERGY - BRAND ROOT

/001

Instalimb : Branding, Web UIUX Design

SIMPLE ENERGY - BRAND APPLICATION

/002

ABOUT SIMPLE ENERGY ™


SIMPLE ENERGY IS LEADING THE REVOLUTION IN EV MOBILITY WITH A FOCUS ON LOCAL ENGINEERING AND DESIGN. THROUGH IMPROVEMENTS IN BATTERY EFFICIENCY FOR LONGER RIDES AND ENHANCING DESIGN FOR SUPERIOR PERFORMANCE, THEY AIM TO BECOME ONE OF THE STALWARTS IN ADDRESSING TRANSPORTATION CHALLENGES IN INDIA.

Simple Energy: Branding

SIMPLE ENERGY - BRAND APPLICATION

/003

Simple Energy: Branding

SIMPLE ENERGY - RENDER

/004

Simple Energy: Branding

SIMPLE ENERGY - BRAND APPLICATION

/005

OBJECTIVE


WE LOVE FUTURE-FORWARD BRANDS. SO WHEN SIMPLE ENERGY APPROACHED US, WE LAPPED IT UP. OUR OBJECTIVE WITH SIMPLE ENERGY WAS TO CREATE A FUTURE-PROOF BRAND SYSTEM THAT RESONATES ACROSS ALL FACETS OF THEIR BUSINESS. THIS ENCOMPASSED NOT ONLY THEIR PRODUCTS BUT ALSO EXTENDED TO BRAND ELEMENTS SUCH AS THEIR MANUFACTURING FACILITIES AND THE UI FOR IN-VEHICLE DASHBOARDS. THE CHALLENGE WAS TO ENCAPSULATE SIMPLE ENERGY'S VISION OF DISRUPTING THE INDIAN MOBILITY MARKET WHILE MAINTAINING A STRONG FOCUS ON THEIR CORE VALUES OF SIMPLICITY, INNOVATION, AND SUSTAINABILITY.


Simple Energy: Branding

SIMPLE ENERGY - BRAND APPLICATION

/006

Simple Energy: Branding

SIMPLE ENERGY - BRAND COLLATERAL

/007

Simple Energy: Branding

SIMPLE ENERGY - RENDER

/008

RESULT


SIMPLE ENERGY'S REFRESHED BRAND FEATURES AN 'S' SYMBOL, COMBINING THEIR NAME WITH A LIGHTNING BOLT MOTIF TO REPRESENT ELECTRICITY. THE DESIGN, WITH SOFTENED CORNERS, BALANCES MODERNITY AND DYNAMISM. THE WORD 'SIMPLE' IS EMPHASISED IN A CUSTOM, FUTURISTIC FONT, COMPLEMENTED BY A MINIMALIST BLACK, WHITE, AND GRAYSCALE PALETTE, ENHANCING THE 'S' SYMBOL'S VISIBILITY AND APPEAL. WE BELIEVE THE RESULT OF THIS BRAND SYSTEM EXERCISE NOW POSITIONS SIMPLE ENERGY AS A SERIOUS PLAYER IN THE ELECTRIC VEHICLE SECTOR, SHOWCASING ITS INNOVATIVE APPROACH TO FUTURE MOBILITY.

Simple Energy: Branding

SIMPLE ENERGY - RENDER

/009

Simple Energy: Branding

SIMPLE ENERGY - RENDER

/010

TESTIMONIAL


"THEIR FUTURE-PROOF BRAND SYSTEM AND THE ICONIC 'S' SYMBOL PERFECTLY ENCAPSULATE OUR COMMITMENT TO MODERNITY AND CLEAN MOBILITY. THE MINIMALIST COLOUR PALETTE AND FUTURISTIC TYPOGRAPHY HAVE DISTINCTIVELY ELEVATED OUR BRAND IN THE ELECTRIC VEHICLE SECTOR. THANKS TO THE TEAM, OUR BRAND NOW STANDS OUT FOR ITS SIMPLICITY AND INNOVATION, SIGNIFICANTLY ENHANCING OUR MARKET PRESENCE."



AMIT KANUGO

CREATIVE LEAD, SIMPLE ENERGY.



LAZY EIGHT® + SIMPLE ENERGY

LAZY EIGHT® + SIMPLE ENERGY

/ 00387

Simple Energy: Branding

SIMPLE ENERGY - BRAND ROOT

/001

Instalimb : Branding, Web UIUX Design

SIMPLE ENERGY - BRAND APPLICATION

/002

ABOUT SIMPLE ENERGY ™


SIMPLE ENERGY IS LEADING THE REVOLUTION IN EV MOBILITY WITH A FOCUS ON LOCAL ENGINEERING AND DESIGN. THROUGH IMPROVEMENTS IN BATTERY EFFICIENCY FOR LONGER RIDES AND ENHANCING DESIGN FOR SUPERIOR PERFORMANCE, THEY AIM TO BECOME ONE OF THE STALWARTS IN ADDRESSING TRANSPORTATION CHALLENGES IN INDIA.

Simple Energy: Branding

SIMPLE ENERGY - BRAND APPLICATION

/003

Simple Energy: Branding

SIMPLE ENERGY - RENDER

/004

Simple Energy: Branding

SIMPLE ENERGY - BRAND APPLICATION

/005

OBJECTIVE


WE LOVE FUTURE-FORWARD BRANDS. SO WHEN SIMPLE ENERGY APPROACHED US, WE LAPPED IT UP. OUR OBJECTIVE WITH SIMPLE ENERGY WAS TO CREATE A FUTURE-PROOF BRAND SYSTEM THAT RESONATES ACROSS ALL FACETS OF THEIR BUSINESS. THIS ENCOMPASSED NOT ONLY THEIR PRODUCTS BUT ALSO EXTENDED TO BRAND ELEMENTS SUCH AS THEIR MANUFACTURING FACILITIES AND THE UI FOR IN-VEHICLE DASHBOARDS. THE CHALLENGE WAS TO ENCAPSULATE SIMPLE ENERGY'S VISION OF DISRUPTING THE INDIAN MOBILITY MARKET WHILE MAINTAINING A STRONG FOCUS ON THEIR CORE VALUES OF SIMPLICITY, INNOVATION, AND SUSTAINABILITY.


Simple Energy: Branding

SIMPLE ENERGY - BRAND APPLICATION

/006

Simple Energy: Branding

SIMPLE ENERGY - BRAND COLLATERAL

/007

Simple Energy: Branding

SIMPLE ENERGY - RENDER

/008

RESULT


SIMPLE ENERGY'S REFRESHED BRAND FEATURES AN 'S' SYMBOL, COMBINING THEIR NAME WITH A LIGHTNING BOLT MOTIF TO REPRESENT ELECTRICITY. THE DESIGN, WITH SOFTENED CORNERS, BALANCES MODERNITY AND DYNAMISM. THE WORD 'SIMPLE' IS EMPHASISED IN A CUSTOM, FUTURISTIC FONT, COMPLEMENTED BY A MINIMALIST BLACK, WHITE, AND GRAYSCALE PALETTE, ENHANCING THE 'S' SYMBOL'S VISIBILITY AND APPEAL. WE BELIEVE THE RESULT OF THIS BRAND SYSTEM EXERCISE NOW POSITIONS SIMPLE ENERGY AS A SERIOUS PLAYER IN THE ELECTRIC VEHICLE SECTOR, SHOWCASING ITS INNOVATIVE APPROACH TO FUTURE MOBILITY.

Simple Energy: Branding

SIMPLE ENERGY - RENDER

/009

Simple Energy: Branding

SIMPLE ENERGY - RENDER

/010

TESTIMONIAL


"THEIR FUTURE-PROOF BRAND SYSTEM AND THE ICONIC 'S' SYMBOL PERFECTLY ENCAPSULATE OUR COMMITMENT TO MODERNITY AND CLEAN MOBILITY. THE MINIMALIST COLOUR PALETTE AND FUTURISTIC TYPOGRAPHY HAVE DISTINCTIVELY ELEVATED OUR BRAND IN THE ELECTRIC VEHICLE SECTOR. THANKS TO THE TEAM, OUR BRAND NOW STANDS OUT FOR ITS SIMPLICITY AND INNOVATION, SIGNIFICANTLY ENHANCING OUR MARKET PRESENCE."



AMIT KANUGO

CREATIVE LEAD, SIMPLE ENERGY.