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BRAND ROOT
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BRAND UNIT
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BRAND APPLICATION
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ABOUT SIMPLE ENERGY®
SIMPLE ENERGY IS LEADING THE REVOLUTION IN EV MOBILITY WITH A FOCUS ON LOCAL ENGINEERING AND DESIGN. THROUGH IMPROVEMENTS IN BATTERY EFFICIENCY FOR LONGER RIDES AND ENHANCING DESIGN FOR SUPERIOR PERFORMANCE, THEY AIM TO BECOME ONE OF THE STALWARTS IN ADDRESSING TRANSPORTATION CHALLENGES IN INDIA.
BRAND APPLICATION
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BRAND APPLICATION
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BRAND APPLICATION
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OBJECTIVE
WE LOVE FUTURE-FORWARD BRANDS. SO WHEN SIMPLE ENERGY APPROACHED US, WE LAPPED IT UP. OUR OBJECTIVE WITH SIMPLE ENERGY WAS TO CREATE A FUTURE-PROOF BRAND SYSTEM THAT RESONATES ACROSS ALL FACETS OF THEIR BUSINESS. THIS ENCOMPASSED NOT ONLY THEIR PRODUCTS BUT ALSO EXTENDED TO BRAND ELEMENTS SUCH AS THEIR MANUFACTURING FACILITIES AND THE UI FOR IN-VEHICLE DASHBOARDS. THE CHALLENGE WAS TO ENCAPSULATE SIMPLE ENERGY'S VISION OF DISRUPTING THE INDIAN MOBILITY MARKET WHILE MAINTAINING A STRONG FOCUS ON THEIR CORE VALUES OF SIMPLICITY, INNOVATION, AND SUSTAINABILITY.
RENDER
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BRAND APPLICATION
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RESULT
SIMPLE ENERGY'S REFRESHED BRAND FEATURES AN 'S' SYMBOL, COMBINING THEIR NAME WITH A LIGHTNING BOLT MOTIF TO REPRESENT ELECTRICITY. THE DESIGN, WITH SOFTENED CORNERS, BALANCES MODERNITY AND DYNAMISM. THE WORD 'SIMPLE' IS EMPHASISED IN A CUSTOM, FUTURISTIC FONT, COMPLEMENTED BY A MINIMALIST BLACK, WHITE, AND GRAYSCALE PALETTE, ENHANCING THE 'S' SYMBOL'S VISIBILITY AND APPEAL. WE BELIEVE THE RESULT OF THIS BRAND SYSTEM EXERCISE NOW POSITIONS SIMPLE ENERGY AS A SERIOUS PLAYER IN THE ELECTRIC VEHICLE SECTOR, SHOWCASING ITS INNOVATIVE APPROACH TO FUTURE MOBILITY.
