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BRAND ROOT
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BRAND UNIT
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PACKAGING SYSTEM
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ABOUT INSTALIMB®
INSTALIMB, FOUNDED IN 2014 BY CEO YUTAKA TOKUSHIMA, ADDRESSES THE CRITICAL NEED FOR ACCESSIBLE PROSTHETIC LEGS AMONG OVER 53 MILLION INDIVIDUALS GLOBALLY. INSTALIMB AIMS TO TRANSFORM PROSTHETICS FROM A PRIVILEGE INTO A UNIVERSAL RIGHT. AS THE FIRST PROVIDER OF 3D PRINTED PROSTHETIC LEGS AND SOCKETS, THEY HAVE MADE SIGNIFICANT PROGRESS, FOCUSING ON PRECISION AND COMFORT BY ADJUSTING SOCKETS TO A 1 MM PRECISION. INSTALIMB'S AMBITIOUS MISSION SEEKS TO SERVE THE 48 MILLION PEOPLE STILL LACKING PROPER PROSTHETIC CARE.
BRAND APPLICATION
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UIUX DESIGN
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UIUX DESIGN
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OBJECTIVE
WE LOVE WORKING WITH BRANDS THAT STRIVE FOR TANGIBLE IMPACT. OUR PARTNERSHIP WITH INSTALIMB FOCUSED ON A COMPREHENSIVE BRAND OVERHAUL TO REFLECT THEIR INNOVATIVE SPIRIT AND HUMANITARIAN MISSION. WE AIMED TO VISUALLY CONVEY INSTALIMB'S ROLE IN ADVANCING PROSTHETICS AND THEIR WORLDWIDE INFLUENCE. THE REDESIGN SHOWCASED THEIR PIONEERING EFFORTS IN 3D-PRINTED PROSTHETICS AND THEIR DEDICATION TO MAKING CARE ACCESSIBLE. THIS REBRANDING WAS DESIGNED TO BOOST INSTALIMB'S GLOBAL PROFILE AND UNDERSCORE THE SIGNIFICANCE OF ACCESSIBLE PROSTHETIC SOLUTIONS.
BRAND APPLICATION
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UIUX DESIGN
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RESULT
THE REDESIGN'S HIGHLIGHT WAS A NEW LOGO, INSPIRED BY INSTALIMB'S UNIQUE BALL AND SOCKET MECHANISM, SYMBOLIZING THEIR FUTURE FORWARD APPROACH TO PROSTHETICS. THE COLOUR PALETTE WAS KEPT SIMPLE BUT STRIKING, WITH BLACKS, WHITES, GREYS, AND A TOUCH OF PEACH ORANGE, ENHANCING SOPHISTICATION. FOR THEIR WEBSITE'S UI/UX, WE AIMED FOR AN IMMERSIVE EXPERIENCE, USING ANIMATIONS AND VIDEOS TO ENGAGE USERS AND ILLUSTRATE INSTALIMB'S IMPACT. THIS APPROACH NOT ONLY IMPROVED THE WEBSITE'S LOOK BUT ALSO EFFECTIVELY COMMUNICATED THE ADVANTAGES OF INSTALIMB'S PROSTHETIC SOLUTIONS.
