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BRAND ROOT
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MOTION
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ABOUT AEREO®
AEREO, ORIGINALLY KNOWN AS AARAV UNMANNED SYSTEMS, STANDS AT THE FOREFRONT OF INDIA'S INTEGRATED DRONE SOLUTIONS SECTOR. FOUNDED IN 2013 BY VIPUL SINGH AND SUHAS BANSHIWALA AT IIT KANPUR, AEREO WAS BORN FROM A VISION TO PIONEER DRONE SERVICES AND SOLUTIONS ACROSS VARIOUS INDUSTRIES. WITH A COMMITMENT TO TRANSFORMING INDUSTRIES THROUGH AERIAL INTELLIGENCE, AEREO HAS CRAFTED A UNIQUE NICHE IN SCALABLE END-TO-END DRONE SOLUTIONS, MAKING IT THE UNDISPUTED LEADER IN THIS FIELD. BASED IN BANGALORE, AEREO'S DEDICATED TEAM OF ENGINEERS, DESIGNERS, AND TECHNICIANS TIRELESSLY INNOVATES TO ADDRESS CRUCIAL NEEDS IN MINING, URBAN & RURAL DEVELOPMENT, AND LARGE-SCALE CONSTRUCTION.
BRAND UNIT
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VISUAL LANGUAGE
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OBJECTIVE
OUR OBJECTIVE AT LAZY EIGHT WAS TO ASSIST IN THE TRANSFORMATIVE REBRANDING FROM AARAV UNMANNED SYSTEMS (AUS) TO AEREO. WE AIMED TO CREATE A BRAND THAT WAS FUTURE-FORWARD, EMBODYING THE POTENTIAL OF DRONE TECHNOLOGY IN INDIA AND DESIGNED TO STAND THE TEST OF TIME. THE FOCUS WAS ON DEVELOPING A BRAND IDENTITY THAT WAS MODERN, TECHNOLOGY-FOCUSED, AND CAPABLE OF SIGNALING THE ADVANCED CAPABILITIES OF AEREO IN THE DRONE TECHNOLOGY SECTOR.
VISUAL SYSTEM
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MOTION SYSTEM
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BRAND APPLICATION
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BRAND APPLICATION
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RESULT
THE REBRANDING EFFORT CULMINATED IN A BRAND UNIT THAT WAS HEAVILY INSPIRED BY THE CONCEPTS OF AERODYNAMICS. THE DESIGN ELEMENTS INCORPORATED MOTIFS SUCH AS FEATHERS AND BIRDS, ANCHORED BY THE INFINITY SIGN TO SYMBOLIZE LIMITLESS POSSIBILITIES AND FLUID MOTION. THE CHOSEN COLOR PALETTE FEATURED SHADES OF BLUE, EVOKING THE VASTNESS OF THE SKY, WHICH IS THE OPERATIONAL CANVAS FOR AEREO'S DRONES. THE VISUAL LANGUAGE WAS CRAFTED TO BE CUTTING-EDGE AND FUTURE-FORWARD, COMPLEMENTED BY A SERIOUS TONE IN PRINT MATERIALS FEATURING TERRAIN PATTERNS—HIGHLIGHTING AEREO’S CORE OPERATIONAL DOMAINS.
