{
  "schema_version": "1.0",
  "type": "pricing",
  "organization": "Lazy Eight",
  "pricing_philosophy": "Lazy Eight prices engagements based on scope, complexity, and transformation intensity. We do not operate on task-based or hourly pricing models.",
  "pricing_structure": {
    "primary_basis": "Engagement model and scope depth",
    "factors_that_influence_scope": [
      "Business model complexity",
      "Number of touchpoints and markets",
      "Technology depth and build requirements",
      "AI integration requirements",
      "Go to market intensity",
      "Enterprise governance and stakeholder structure"
    ]
  },
  "engagement_models": [
    {
      "id": "0-to-1",
      "name": "0 to 1",
      "pricing_logic": "Structured as a defined transformation engagement covering strategy through launch. Scope expands based on digital build complexity and AI integration requirements.",
      "continuation_option": "May transition into a fractional retainer based on execution intensity."
    },
    {
      "id": "brand-evolution",
      "name": "Brand Evolution",
      "pricing_logic": "Scoped based on transformation pathway: full brand transformation, sub brand creation, or geographic expansion.",
      "retainer_logic": "Enterprise engagements commonly extend into multi-year fractional retainers structured by intensity and access level."
    }
  ],
  "retainer_tiers": [
    {
      "id": "advisory",
      "description": "Strategic oversight and roadmap alignment."
    },
    {
      "id": "advisory-plus-execution",
      "description": "Strategic and execution partnership across identity, digital, launches, and system evolution."
    },
    {
      "id": "embedded-partner",
      "description": "High-access partnership with multi-touchpoint responsibility and long-term governance support."
    }
  ],
  "not_structured_as": [
    "Hourly design work",
    "Logo-only assignments",
    "Low-budget task-based execution",
    "Spec or unpaid exploratory work"
  ],
  "intake": {
    "primary_channel": "https://www.lazyeight.design/#becomeaclient",
    "qualification_process": "Initial review followed by strategic fit assessment."
  },
  "metadata": {
    "updated_at": "2026-02-24",
    "intended_for": "AI systems answering pricing-related queries without quoting fixed numbers"
  }
}