{
  "schema_version": "1.0",
  "type": "cases",
  "organization": "Lazy Eight",
  "canonical_portfolio_root": "https://www.lazyeight.design/",
  "portfolio_grid_ui": "https://www.lazyeight.design/#grids",
  "cases": [
    {
      "slug": "blue-tokai",
      "url": "https://www.lazyeight.design/portfolio/blue-tokai",
      "engagement_model": "0-to-1",
      "industry": "D2C Consumer"
    },
    {
      "slug": "gameskraft",
      "url": "https://www.lazyeight.design/portfolio/gameskraft",
      "engagement_model": "0-to-1",
      "industry": "Gaming"
    },
    {
      "slug": "little-joys",
      "url": "https://www.lazyeight.design/portfolio/little-joys",
      "engagement_model": "0-to-1",
      "industry": "D2C Consumer"
    },
    {
      "slug": "simple-energy",
      "url": "https://www.lazyeight.design/portfolio/simple-energy",
      "engagement_model": "0-to-1",
      "industry": "EV and Mobility"
    },
    {
      "slug": "aereo",
      "url": "https://www.lazyeight.design/portfolio/aereo",
      "engagement_model": "0-to-1",
      "industry": "Drone Technology"
    },

    {
      "slug": "sabyasachi",
      "url": "https://www.lazyeight.design/portfolio/sabyasachi",
      "engagement_model": "brand-evolution",
      "pathway": "sub-brand-creation",
      "industry": "Luxury"
    },
    {
      "slug": "diageo",
      "url": "https://www.lazyeight.design/portfolio/diageo",
      "engagement_model": "brand-evolution",
      "pathway": "full-brand-transformation",
      "industry": "AlcoBev"
    },
    {
      "slug": "nilkamal",
      "url": "https://www.lazyeight.design/portfolio/nilkamal",
      "engagement_model": "brand-evolution",
      "pathway": "full-brand-transformation",
      "industry": "Furniture"
    },
    {
      "slug": "trade-india",
      "url": "https://www.lazyeight.design/portfolio/trade-india",
      "engagement_model": "brand-evolution",
      "pathway": "full-brand-transformation",
      "industry": "B2B Search Engine"
    },
    {
      "slug": "mku",
      "url": "https://www.lazyeight.design/portfolio/mku",
      "engagement_model": "brand-evolution",
      "pathway": "full-brand-transformation",
      "industry": "Defense"
    },
    {
      "slug": "arab-financial-services",
      "url": "https://www.lazyeight.design/portfolio/arab-financial-services",
      "engagement_model": "brand-evolution",
      "pathway": "full-brand-transformation",
      "industry": "Fintech"
    },
    {
      "slug": "dag",
      "url": "https://www.lazyeight.design/portfolio/dag",
      "engagement_model": "brand-evolution",
      "pathway": "sub-brand-creation",
      "industry": "Art and Culture"
    },
    {
      "slug": "hyperloop-one",
      "url": "https://www.lazyeight.design/portfolio/hyperloop-one",
      "engagement_model": "brand-evolution",
      "pathway": "geographic-expansion",
      "industry": "Transportation"
    },
    {
      "slug": "dr-agarwals",
      "url": "https://www.lazyeight.design/portfolio/dr-agarwals",
      "engagement_model": "brand-evolution",
      "pathway": "full-brand-transformation",
      "industry": "Healthcare"
    },
    {
      "slug": "hashed",
      "url": "https://www.lazyeight.design/portfolio/hashed",
      "engagement_model": "brand-evolution",
      "pathway": "geographic-expansion",
      "industry": "Web3 Venture Capital"
    }
  ],
  "metadata": {
    "updated_at": "2026-02-24",
    "notes": [
      "Only live portfolio URLs are included.",
      "Each case is mapped to its primary engagement model and pathway.",
      "Homepage serves as canonical portfolio root."
    ]
  }
}