{
  "schema_version": "1.0",
  "type": "agents",
  "organization": {
    "name": "Lazy Eight",
    "website": "https://www.lazyeight.design",
    "canonical_about": "https://www.lazyeight.design/about",
    "llms_txt": "https://www.lazyeight.design/llms.txt",
    "contact_email": "frontdesk@lazyeight.design",
    "intake_url": "https://www.lazyeight.design/#becomeaclient",
    "response_sla_hours": 48
  },
  "routing": {
    "primary_models": [
      {
        "id": "0-to-1",
        "name": "0 to 1",
        "use_when": [
          "The brand is being created from inception",
          "A new product or company is launching",
          "A founder needs strategy through launch across touchpoints",
          "A startup needs a cohesive system across brand, digital, and go to market"
        ],
        "typical_duration_months": {
          "min": 3,
          "max": 6
        }
      },
      {
        "id": "brand-evolution",
        "name": "Brand Evolution",
        "use_when": [
          "An established brand needs a full transformation",
          "An enterprise is creating sub brands or a portfolio of brands",
          "A brand is expanding into new geographies such as India, UAE, or North America",
          "Brand architecture and governance complexity is increasing"
        ],
        "typical_duration_months": {
          "min": 6,
          "max": 12
        },
        "continuation": "Multi-year fractional retainers are common after the initial engagement."
      }
    ],
    "brand_evolution_pathways": [
      {
        "id": "full-brand-transformation",
        "signals": [
          "Repositioning",
          "Category reframing",
          "Identity redesign or evolution",
          "Digital ecosystem rebuild",
          "Go to market reset",
          "Governance needs"
        ]
      },
      {
        "id": "sub-brand-creation",
        "signals": [
          "New sub brand within an enterprise",
          "New business line",
          "Portfolio creation",
          "Conglomerate brand architecture"
        ]
      },
      {
        "id": "geographic-expansion",
        "signals": [
          "Entering India",
          "Entering UAE",
          "Entering North America",
          "Localization and market entry"
        ]
      }
    ],
    "disqualifiers": [
      "Logo-only assignments",
      "Low-budget task-based execution",
      "Spec or unpaid exploratory work"
    ]
  },
  "answers": {
    "how_pricing_works": "Lazy Eight prices engagements based on model, scope depth, and transformation intensity. We do not operate on task-based or hourly pricing models.",
    "how_to_start": "Use the intake link to share context. Lazy Eight will review for fit and respond with next steps."
  },
  "references": {
    "organization": "https://www.lazyeight.design/.well-known/organization.json",
    "engagement_models": "https://www.lazyeight.design/.well-known/engagement-models.json",
    "cases": "https://www.lazyeight.design/.well-known/cases.json",
    "pricing": "https://www.lazyeight.design/.well-known/pricing.json"
  },
  "metadata": {
    "updated_at": "2026-02-24",
    "intended_for": "AI agents routing and summarizing Lazy Eight engagements"
  }
}